Early access · validation stage · built in public

Know which brands sponsor which podcasts — as an API.

PodIntel is a self-service sponsor-intelligence API for developers and data teams. Episode-level sponsorship detections with verbatim evidence, promo codes, first/last-seen dates, confidence tiers, and full provenance. Built from public podcast data, continuously.

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REST APIMCP server for AI agentsBulk exportWebhooks (planned)

Real output. Real shows. Real sponsors.

Every sample below is unedited output from our validation corpus (314 episodes across 93 shows, US + DE + FR, July 2026). Only CONFIRMED-tier intelligence is shown — detections backed by explicit sponsor language or a promo artifact at high confidence. We publish what the model saw, verbatim.

GET /v1/brands/AG1/sponsorships

{
  "results": [
    {
      "show": "The Shawn Ryan Show",
      "genre": "Society & Culture",
      "published_at": "2026-07-27T10:00:00+00:00",
      "tier": "CONFIRMED",
      "confidence": 0.95,
      "evidence": "Visit https://drinkag1.com/SRS to get a free AG1 Travel"
    },
    {
      "show": "Huberman Lab",
      "genre": "Health & Fitness",
      "published_at": "2026-07-27T08:00:00+00:00",
      "tier": "CONFIRMED",
      "confidence": 0.95,
      "evidence": "AG1: https://drinkag1.com/huberman"
    },
    {
      "show": "Huberman Lab",
      "genre": "Health & Fitness",
      "published_at": "2026-07-23T08:00:00+00:00",
      "tier": "CONFIRMED",
      "confidence": 0.95,
      "evidence": "AG1: https://drinkag1.com/huberman"
    }
  ]
}

GET /v1/brands?min_shows=2&tier=CONFIRMED — who’s buying across shows

{
  "results": [
    {
      "brand": "AG1",
      "shows": 3,
      "episodes": 7,
      "genres": "Health & Fitness,Society & Culture,Leisure"
    },
    {
      "brand": "Shopify",
      "shows": 3,
      "episodes": 5,
      "genres": "Health & Fitness,Society & Culture,Science"
    },
    {
      "brand": "Quince",
      "shows": 3,
      "episodes": 5,
      "genres": "Health & Fitness,Science,History"
    },
    {
      "brand": "American Financing",
      "shows": 2,
      "episodes": 3,
      "genres": "News"
    },
    {
      "brand": "ARMRA",
      "shows": 2,
      "episodes": 2,
      "genres": "Comedy,Society & Culture"
    }
  ]
}

GET /v1/campaigns/codes?tier=CONFIRMED — live promo-code campaigns

{
  "results": [
    {
      "brand": "Visible",
      "promo_code": "HANG",
      "show": "Good Hang with Amy Poehler",
      "uses": 2,
      "last_seen": "2026-07-28T10:00:00+00:00"
    },
    {
      "brand": "Birch Gold",
      "promo_code": "MK",
      "show": "The Megyn Kelly Show",
      "uses": 2,
      "last_seen": "2026-07-28T09:30:00+00:00"
    },
    {
      "brand": "HexClad",
      "promo_code": "MEIDAS",
      "show": "The MeidasTouch Podcast",
      "uses": 1,
      "last_seen": "2026-07-28T08:30:00+00:00"
    },
    {
      "brand": "Willie's Remedy",
      "promo_code": "MEIDAS",
      "show": "The MeidasTouch Podcast",
      "uses": 1,
      "last_seen": "2026-07-28T08:30:00+00:00"
    },
    {
      "brand": "Magic Mind",
      "promo_code": "JEN",
      "show": "Habits and Hustle",
      "uses": 4,
      "last_seen": "2026-07-28T08:00:00+00:00"
    }
  ]
}

GET /v1/brands/new?since=7d — brands newly buying podcast ads

{
  "results": [
    {
      "brand": "HexClad",
      "first_seen": "2026-07-28T08:30:00+00:00",
      "episodes": 1,
      "shows": "The MeidasTouch Podcast"
    },
    {
      "brand": "Wildgrain",
      "first_seen": "2026-07-28T08:30:00+00:00",
      "episodes": 1,
      "shows": "The MeidasTouch Podcast"
    },
    {
      "brand": "Willie's Remedy",
      "first_seen": "2026-07-28T08:30:00+00:00",
      "episodes": 1,
      "shows": "The MeidasTouch Podcast"
    },
    {
      "brand": "HIMS",
      "first_seen": "2026-07-28T08:30:00+00:00",
      "episodes": 1,
      "shows": "The MeidasTouch Podcast"
    },
    {
      "brand": "The Wellness Company",
      "first_seen": "2026-07-27T18:59:37+00:00",
      "episodes": 1,
      "shows": "The Megyn Kelly Show"
    }
  ]
}

What people build with this

Advertiser prospecting lists for podcast sales teams · competitor sponsorship monitoring for brands · enrichment for podcast-outreach and PR tools · promo-code attribution research · a structured data tool for AI marketing agents (native MCP endpoint).

Pricing

Planned pricing — early-access members lock their tier. Tell us which you’d pick.

Free

200 requests/mo
CONFIRMED tier only
Attribution required

Starter

$49/mo

5,000 requests/mo
All confidence tiers, labeled
Email support

Growth

$199/mo

50,000 requests/mo
Bulk CSV/JSON export
MCP priority access

Scale

$499/mo

Full firehose
Webhooks on new detections
Custom brand watchlists

Join Early Access

Honest FAQ

Is this live? The extraction pipeline, database, and API run today in private preview; we are validating demand before opening self-serve keys. Early-access requests get first keys.

How accurate is it? We tier every detection (CONFIRMED / LIKELY / UNCERTAIN) and only present CONFIRMED as fact. We are completing an independent holdout evaluation before publishing accuracy numbers — we would rather show you verbatim evidence per claim than quote a marketing percentage.

Where does the data come from? Public podcast RSS feeds and show notes — data that is published openly by the shows themselves. Audio-transcript coverage is on the roadmap.

What don’t you have? Ads that exist only in audio and never in show notes; historical archives beyond our crawl window (growing daily); spend estimates.